About Us

A Bit of History

Back in the late 80’s Sally and her mum Ann set up a cake decorating business from home to bake and decorate celebration cakes and teach Cake decoration and called it Party Animal – at that time not the popular phrase it has since become!

We started out in the back warehouse of Roger’s kitchen design business but quickly found that the cakes and courses were proving very popular and there was a large demand for both the cake specialist equipment and also for party stuff – nowhere near as available then as now! Roger quickly changed from Kitchen designer to balloon designer – the party side was never a problem, we just believed in plenty of practice! Soon Party Animal had grown to take over the whole premises and it has gone from strength to strength.

We are now the biggest supplier of Sugarflair in the UK and carry the full range of Patchwork Cutters, as well as products from all the major Cake Decoration and Sugarcraft manufacturers, and add new products to our list every week.

The party store in St. Annes and Partyanimalonline shop are now sister companies and our warehouse and offices for partyanimalonline and ebay sales can be found in Blackpool but we still keep it very much in the family!

Although over the years Party Animal has seen various changes the prime concern has always been for excellence in customer service – we never forget that without our loyal customers we would not be in business. We believe in a corner shop mentality where we know our customers rather than being a faceless corporate entity with an ‘us and them’ attitude. I hope that we achieve that on the internet as well as in store!

Get in Touch

We are not perfect but we do listen! If we make mistakes and we are told we will try to correct them and learn from them. For this reason we do have a Facebook page and a Twitter site, where we encourage you to tell us what you like, what you don’t, and where you would like us to go next! Our most recent site is at Google+ where our ‘Cake Decorating and Sugarcraft supplies and support’ community is beginning to grow. You can also finds lots of help and advice, photos and tips from our many fans on each site.

Of course we will always answer emails and messages as soon as we can! We are there during office hours, Monday to Friday, (and often at other times of the day or night – we’re a bit obsessed!) If you are desperate for an answer during these times you can always get us on Twitter where we are frequently on live. Or email us!

You can also find our website at partyanimalonline.co.uk where we have help and advice, and our tuition and recipe pages which we try to add to all the time.

We have the experience to know that not all people want the same from cake decoration equipment. With that in mind we try to offer a range that covers the one-off home decorator as well as the professional cake decorator. If you want advice on which items to choose we are always happy and willing to give advice and point you the way that is right for YOU.

Who we Are

As a qualified cake decorator (triple distinction at City and Guilds) and Home Economist (BSc hons) as well as a qualified and experienced adult education teacher, teaching both vocational (City and Guilds and CENTRA) and just for fun evening classes at Party Animal and the local colleges, I reckon that Sally knows a bit about most aspects of cake decorating and baking!

All three kids: Steph, Ant and Danny; have all at one time or another done cake decorating courses, worked in the retail shop and have learned from a very young age how to decorate cakes and make sugar flowers and modelled figures – not to mention the value of a good party! – and now all three are putting these skills plus their own personal skills brought from other jobs and experiences back into Party Animal – Steph in a full time capacity running the offices and customer services – and Ant and Danny giving up many free hours to consult on products, IT and help out when we need them (the dreaded word stocktaking always raises its head at this point!).

Roger, of course, is THE FACE of Party Animal! Everyone knows him when they visit our store! And what he doesn’t know about the stock and products probably isn’t worth knowing and he now spends as much time at Partyanimalonline as at the retail shop, keeping the stock straight and looking for new and exciting products to add to our inventory.

Along with a small dedicated team in the shop and warehouse we make up Party Animal as it is now.

We hope you enjoy shopping with us and please get in touch if we can help in any way


  1. Hi
    I am faride
    I like your cakes
    Can you have a page in instagram so i can follow your page in my instagram.
    I am student in a bakery so training by your clips.
    tanks a lot.

  2. Hi guys,

    I was just reading your blog and wanted to get in touch to see if you’d like to feature our amazing fruit cake bases – we sell them to (mainly wedding) cake decorators.

    Take a look at http://www.nudecakes.co.uk.

    I can post you some free samples if you like?

    Hope you like them!

    If you need any info from me just let me know.



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